30/11/2022 Maxol launches ‘Cup of Kindness’ Christmas Fundraiser for Mental Health Charity, Aware. Pictured are (l to r) Brian Donaldson, CEO, Maxol; Keith Walsh, mental health advocate; and Drew Flood, Aware, as Maxol today launched a festive pay it forward initiative to encourage acts of kindness this Christmas while raising thousands of Euro for mental health charity, Aware. Maxol Customers are invited to perform an act of kindness by purchasing a hot drink for someone else when they buy one for themselves. Maxol will directly donate10c from every cup of its ROSA Coffee or other hot drink purchased until 31 December to Aware to raise more than €65,000. Since the Covid-19 pandemic, Aware is receiving 2,600 calls each month to its free support line and urgently needs more funding. For information rachel.sherry@grayling.com / 087 6622111. Photographer: Sasko Lazarov / Photocall Ireland