09/02/2023. Pictured in St. Stephen's Green, food writer Lilly Higgins and Winnie O'Doherty launching ‘The innocent Big Knit’ 2023. innocent has partnered up with Age Action again this year, Ireland's leading advocacy organisation for older people and ageing. The innocent Big Knit's goal is to raise money for Age Action to help them give older people a better quality of life in lots of different ways. Look out for these colourful little hats in your local shop, because 30 cent from every behatted smoothie goes to Age Action. Photograph: Sasko Lazarov / Photocall Ireland